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New CID Cosmetics

I have some very exciting beauty news that I know you'd all love to hear!

Tune in to Ideal World at 2pm on Tuesday 21st June for the return of the stunning new make-up range, New CID Cosmetics.

Born out of a professional hair, make-up and photography salon, this innovative British colour brand aims to give real woman a professional finish with simple to use and easy to understand solutions.

There’s everything you need to look bronzed and beautiful this Summer; perfect partners to flawless skin with lightweight matte fluid foundation and serum foundation primer “Perfection Base Duo”, time and money saver with the multi-purpose “i-crayon Lip Tint Duo” and the secret to perfect brows with the “Brow Buster Duo”. PLUS get your hands on the Sunkissed Colour Collection for all your Summer essentials including mascara, dual-ended eyeliner, cheek highlighter, eyeshadow and the iconic New CID light up Lipgloss with built in lights and mirror.

New CID Cosmetics founder, Kelly Colman gave insight into her stunning new range recently “For over a decade I listened to thousands of women coming through the salon sharing their make-up insights, these women felt that make-up shopping can be overwhelming with too many fashion led shades and complicated application tips.”

“I believe in women finding their own make-up identity. My vision was to help women achieve a professional make up finish with simple to use and easy to understand multifunctional solutions, teaming clever colours wrapped up in innovative packaging which are wearable and easy to apply.”

See what Ideal World beauty customers said about the new products:

“The primer is the first one I've tried that actually made a difference to how make up goes in my skin.” Mrs Evans

“I love, love, love them, all are lovely to use and wear, and look good, and I felt confident all day.” Joanne Gardner

Find out more about New CID Cosmetics from 2pm Tuesday 21st June and take advantage of our special prices and exclusive bundles. Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Images: CID Cosmetics