Paul Mitchell – Marula Oil Press Launch
Photo: Paul Mitchell
What an incredible night! I was lucky enough to be invited by John Paul DeJoria (co-founder) to attend the exclusive launch of rare luxury products by Paul Mitchell. The evening consisted of reviewing, watching and talking about the incredible Marula Oil collection which is currently available in the United States.
It was rather exciting being one of the first people in the UK to get my hands on these products. Paul Mitchell have certainly found a new secret that transforms hair and are one of the first ever brands to bring Marula Oil to the haircare world, rather than following the crowd with the Argan oils and so on.
To show off the products even more Paul Mitchell arranged for a super gorgeous runway show where I got the chance to see the results in action on the models and I have to say I have never seen hair so beautiful, shiny and repaired.
I am super excited to talk to you about this collection - if you head over to my Instagram you will see me share results and photos of the collection itself, meaning you can follow my journey. The idea behind Marula Oil is it reduces spilt ends by 80%, improves the condition of the hair by 80% and creates more shine to the hair by 80% which is just what we all need when it comes to looking after our hair.
The Collection Includes:
Rare Oil Treatment & Rare Oil Treatment Light
As Paul Mitchell recommends (and I completely agree) these two products should be applied pre-shampooing as an enriching treatment to clean damp hair before blow-drying. A few drops on dry ends are the perfect solution for shiny, soft strands.
Rare Oil Replenishing Shampoo & Rare Oil Replenishing Conditioner
Packed with powerful antioxidants and replenishing oleic acids for instant hydration and softness to the hair. Perfect to use if hair is damaged, dry and spilt. If you were ever planning on a glamourous night out this would be one of your go-to products.
Rare Oil Intensive Masque
I love a good hair mask so I was super excited when I found out that Paul Mitchell released the Rare Oil Intensive Masque. This mask is fab to use for more manageable hair as it leaves your hair smoother, softer and clean.
Recommend Treatment Options
Cleanse with Rare Oil Replenishing Shampoo, rinse, then gently towel dry.
Apply masque to clean, damp hair then comb through.
Leave on for 3-5 minutes, then rinse and style as desired.
For extra hydration: Apply masque to clean, damp hair, then comb through. Leave masque on hair for 10-15 minutes.
Heat may be used for deeper penetration. Rinse and style as desired.
Photos: Beautyology By Lara
History behind Marula Oil
Marula Oil has been known as the beauty secret in Africa for thousands of years. Rather than its new high-performance ingredients for the hair, Marula Oil has also been proven to work wonders on skin. Hydrating Marula Oil comes from the fruit of the Marula tree, which is an important resource for the people in southern and eastern Africa. Marula Oil is filled with powerful antioxidants, oleic acid and a high concentration of nutrients.
An interesting fact by Paul Mitchell - ‘Marula Oil helps create a sustainable economy for over 7,000 women and their families’.
The very ingredients themselves (nutrients and oleic acid) are used to hydrate, replenish and protect hair and skin. Paul Mitchell ensure that the oil in their products is the purest and highest quality possible.
Here are a few more interesting facts by Paul Mitchell:
- 50% more protective antioxidants than argan oil
- Oleic acids help hydrate, repair and moisturize hair at the deepest levels
- Ideal for dull, damaged, thick, coarse or unruly hair
- Helps to seal spilt ends with immediate results
Marula Oil also uses time-release technology which nourishes and hydrates the hair. The positive results charge damage hair, meaning it delivers fresh bursts of Marula Oil onto the hair - whereas other oils would simply wash away and wouldn’t be as effective.
For maximum healthy looking hair – Maurla Oil is the answer.
You can head over to the Paul Mitchell website for more information here: www.paulmitchell.com
Here are some pictures and a video of the gorgeous models showcasing the collection of Marula Oil.
The man himself John Paul DeJoria (co-founder) giving an inspirational talk on the industry and collection
Photos and Video: Beautyology By Lara