I was kindly invited by Paul Mitchell to be part of an exciting project which is being promoted in January 2016. When Paul Mitchell asked me to be part of their cruelty free campaign in a magazine with Creative Head I kind of screamed a little inside and thought “who would say no?” I was a little unsure though as I have never done a photoshoot with a big team before, but I have to say I had the most wonderful day and felt I like royalty having my hair and make-up done by fab stylists and make-up artists.
As strange as it sounds I couldn't believe how tiring getting your photo taken is and now I know how the real supermodels feel doing that all day everyday. I was so excited when I received the actual Creative Head Magazine in the post a few weeks ago. It made me realise how far Beautyology has come and the amount of fantastic people I have met along the way in 2015.
I feel very privileged to be part of a fantastic campaign with a fantastic brand. The results in the magazine look fab and I would like to thank the whole Paul Mitchell team for the great opportunity. And thanks too to all my fantastic followers and all the people I have worked with – starting blogging has been the highlight of the year for me. Who knows what 2016 has in store?
If you are interested, here is my contribution to the Paul Mitchell cruelty free campaign and my views:
Who would have thought that, not only is Paul Mitchell a fantastic hair brand but it is also cruelty-free? Considering the amount of hair brands out there, it is great to see hair brand which promotes cruelty-free products which can also be of such excellent quality and effectiveness.
Unfortunately, in the hair industry there does not seem to be enough promotion or awareness when it comes cruelty free products and not many people know what cruelty-free really means – a zero tolerance policy to animal testing! There are a whole range of reasons why cruelty-free products are important to me.
As an animal lover, the most basic and obvious reason why I find animal testing so abhorrent is because those products are tested on animals, something which in 2015 is, quite simply, cruel and unnecessary. Not only this, but it does not take a long search on the internet before one can see that efforts have been made to show that there are clear and humane alternatives to this horrible practice.
Most of us are not perfect when it comes to buying products which are completely cruelty-free, not least because it is something which can be a difficult thing to achieve - the majority of us buy products without even thinking whether they are or not, even if we find animal testing repulsive. This is not because we do not care but because it is often not at the front of our minds. As a blogger too, something which is almost impossible for me to get around is the need to review a whole range of products for my followers, but which do not have the tag of being cruelty-free. However, one thing that can definitely make a difference is increasing awareness on the issue.
Paul Mitchell has made an excellent effort when it comes to trying to take action on this by planning an awareness campaign in 2016, involving the sales of all retail bags going to Cruelty Free International, the leading organisation in relation to working to end animal experiments worldwide. The estimated donation is an excess of £15000, and given that Paul Mitchell has also been awarded the Leaping Bunny Certification in the UK (the most globally recognised guarantee that a brand has made a genuine commitment to ending animal testing), it shows that products really can be good for your hair as well as your conscience.
Photos: By Beautyology