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New Breast Cancer Campaign Raises Awareness Of ‘Afterwards’

I thought I would share this Breast Cancer campaign with you all, as you know October is Breast Cancer Awareness Month which is a really important cause to me as both of my grandmothers are Breast Cancer survivors.

During October, The Estée Lauder Companies UK launch its new Breast Cancer Awareness (BCA) campaign and ask those affected by the disease, the often overlooked question of: ‘What happens afterwards?'

Given that so many women have their lives touched by breast cancer, The Estée Lauder Companies BCA campaign ‘Afterwards’ aims to speak to all breast cancer survivors, including those that have recovered from or are still receiving treatment, and those that have supported or sadly lost a loved one to the disease.

To inspire and offer guidance to those who have been affected by breast cancer, a short collection of advice and anecdotes on returning to ‘normality’ from real people who have lived through breast cancer, is being published to coincide with National Breast Cancer Awareness Month, this October. The book ‘Afterwards’ is available online now at As part of the global Every Action Counts initiative. The Estée Lauder Companies UK reviled an advert, on the billboards at London’s iconic Piccadilly Circus. The ad at first appears to be for a new fragrance, but in fact is launching the book Afterwards and features real life breast cancer survivor, Paula Beetlestone who was diagnosed in May 2013. The Afterwards campaign is supported by Elizabeth Hurley, Global Ambassador for The BCA Campaign since 1995, who lost her grandmother to breast cancer.

The ‘Afterwards’ book is really inspirational as it lists different chapters on advice, what to do during and after and real life case studies featuring women who have survived.

Chapters consist of:

During – Living with Breast Cancer

Doing things your own way

On feeling better

On relationships

On supporting others

On taking control

On living life

On distractions

On second diagnosis

Afterwards- Living beyond Breast Cancer

On motivation

On post-cancer support

On feeling yourself again

On new priorities

Afterwards – Learning from those who have lost loved ones

Images from the BCA Campaign please support this great cause.